The cheapest leads you’ll ever buy.
You already bought them.
Every past customer and old enquiry in your inbox cost you money to get, and right now it earns nothing. Database reactivation puts that list back to work: AI-written SMS and email campaigns that wake dormant contacts, and an assistant that catches the replies and books them in.
The list, cleaned and grouped.
Dead numbers, old emails and duplicates out first. Then the list grouped so each person gets a message that fits: past customers, quotes that went quiet, enquiries that never booked.
Campaigns that sound like you.
AI-written SMS and email sequences in your voice, approved by you before anything sends. Not a newsletter blast: short, personal messages with one clear next step, spaced out properly.
Replies that become bookings.
The reply is where DIY campaigns die. Here an assistant answers in seconds, holds the conversation, and books the job or appointment. You get a fuller diary, not a fuller inbox.
What your dormant list is worth. In your numbers.
Placeholder figures, deliberately. Swap in your own; the sum is the point.
Not our numbers and not a promise: export your own list tonight and count it. The response rate is the honest unknown, which is why we test one segment before anything scales.
Three ways to fix it. Two of them aren’t us.
Text them yourself
Export the list and send twenty personal texts from your phone this week; the takeaway below gives you the script. Free, and for a small list it’s genuinely the right answer. Falls down past fifty names: sending, replying and tracking becomes a job, so after week one it stops happening.
An email newsletter tool
Mailchimp and friends are cheap and fine for newsletters. Honest verdict: email alone barely wakes a cold list; the messages that get answered are texts, and no tool writes your sequences, handles the replies or books the jobs. Most lists get one blast and go back to sleep.
Reactivation run as a system
List cleaned, sequences written in your voice, SMS and email sent on a rhythm, replies answered by an assistant and booked into your diary, results reported monthly. This one is ours.
Our recommendation: Under a hundred names, do it yourself this week and keep your money. Past that, the system is the only version still running in month two, and the list earns monthly instead of once. Bring your list size and average job value and we’ll run the maths above together before anyone talks about fees.
Starter
One list, one campaign, an assistant that never clocks off.
- AI-powered SMS and email reactivation to dormant contacts
- AI chat assistant on your site, trained on 50 questions about your business
- Up to 2,500 contacts
- 3 reactivation sequences
Premium
For bigger lists and longer sales cycles.
- Everything in Starter, with unlimited contacts
- Advanced segmentation: grouping your list so each person gets the message that fits
- AI upsell flows, ongoing list hygiene, and A/B testing
- A dedicated account manager
No prices here on purpose. We diagnose your problem first and size it in your numbers. Then you get a one-time setup fee, a monthly fee for optimisation and support, and options to choose between, never a take-it-or-leave-it.
We start with the list, not the tech: how many names, how old, what consent you hold, what a customer is worth. Then one test campaign on one segment before anything scales, because response rate is the honest unknown. You approve every message before it sends, every message carries an opt-out, and campaigns are worked to UK marketing rules. Pricing follows the problem: a one-time setup fee plus a monthly fee for optimisation and support, with options to choose between, never a take-it-or-leave-it.
The articles on this site are researched, written, illustrated and published by our own automated pipeline, human-approved and running daily. Sending the right message reliably, on a rhythm, is what we already do every day. No reactivation client on the books yet, so the first one gets case-study terms and a test campaign before any commitment.
Worth doing whether you call us or not.
- Export your list tonight: every customer and enquiry you haven’t heard from in nine months. Knowing that number changes how you think about spending on new leads.
- Text the twenty most recent yourself: “Hi [name], it’s [your name] from [business]. We’ve a couple of slots this week and I thought of you. Want me to pencil you in?” Short, personal, one question.
- From today, save every enquiry’s name and mobile somewhere you can export. The list you’ll want to reactivate next year is being built, or lost, right now.
Asked before booking. Answered straight.
Isn’t this just spam?
Spam is messaging strangers. This is your own customers and people who asked you for a quote, messaged in your name, with an opt-out on every send, worked to UK marketing rules. The test: would the message be welcome from a business they already know? A segment that fails that test doesn’t get sent.
My list is old and half the numbers are probably dead.
Probably, and that’s fine: cleaning is step one, not a blocker. If a third of a 600-name list is alive, that’s still 200 people who already know you, which beats paying to introduce yourself to strangers. Dead lists are usually just unworked lists.
What if nobody replies?
Then you’ve spent a test campaign, not a year of fees: we test one segment first precisely because response is the honest unknown. And a silent list still tells you something ads never will: whether the problem is the list or the offer. Either way you decide with data, not hope.