An AI receptionist for the calls your team cannot take.
Give callers a useful response while your team is busy. Capture the enquiry, answer agreed questions and pass the details to the right person. Booking is available where the diary connection is agreed and tested.
An AI receptionist answers business calls, asks agreed questions and passes enquiry details to the team. Bad Boy Labs configures call handling, escalation and optional diary integrations around each business, with real-call testing before launch.
Rather talk to a person first?
Answered, always.
Calls and enquiries picked up day and night, in your business’s voice, with your prices and your rules.
Booked, not noted.
Jobs and appointments go straight into your calendar and your CRM. No scraps of paper.
Chased, politely.
No reply after a few days? It nudges them. That’s the revenue most businesses quietly lose.
Three ways to fix it. Two of them aren’t us.
Hire a receptionist
A person on the front desk who knows your customers and your prices. Honest verdict: the best experience a caller can have, for the hours they work, on a full-time salary plus holiday and sickness cover. The 9pm call and the Saturday call still go to voicemail, and a small firm rarely has the call volume to justify the seat.
A human answering service
A UK call centre takes messages in your name, usually charged per call or per minute on top of a monthly plan. Honest verdict: a good fit if a polite “he will call you back” is all you need. It falls down when the caller wants an answer or a booking, because the agent does not know your diary or your prices, and every message becomes a ring-back you still have to make.
An AI receptionist
Answers every call at once, in seconds, with your services, your area and your rules. Asks the qualifying questions, books into the diary you already use, texts you the details and hands over to you when it is unsure. This one is ours, and the demo on this page is how you judge it.
Our recommendation: If someone already answers your desk in office hours and most calls come then, keep them and add nothing. If calls ring out while you are working, at night or at weekends, an AI receptionist recovers those jobs for a fraction of a salary and never takes holiday. If you only get a handful of calls a week, a decent voicemail greeting and a same-hour call-back rule beats paying anyone.
Give missed callers a useful next step.
Business-specific call handling captures the enquiry and sends your team the details. Live booking requires an agreed, tested diary connection; other requests follow the handover rules.
Every missed call could be a job you never hear about. Bring your own missed-call count and average job value so we can work out what better coverage could be worth. Clear escalation and fallback rules matter as much as picking up.
Starter
One agent on your number, answering everything.
- AI voice agent answers inbound calls 24/7, qualifies leads, books appointments
- Up to 500 minutes a month
- Connected to your diary and your customer records
- Call recordings and a plain-English monthly report
Premium
For multiple locations, higher call volume, or a voice that’s unmistakably yours.
- Everything in Starter
- Custom voice persona built for your business
- Multi-location routing, and escalation to a human when it matters
- Unlimited minutes
- Priority support and a monthly performance review
No prices here on purpose. We diagnose your problem first and size it in your numbers. Then you get a one-time setup fee, a monthly fee for optimisation and support, and options to choose between, never a take-it-or-leave-it.
We learn how you take work today: what you ask, what you quote, what you turn down. Then we build the agent around that, test it on real calls, and switch it on. You listen to every conversation and tighten the rules whenever you like. Pricing follows the same order: your problem first, sized in your numbers, then a one-time setup fee plus a monthly fee for optimisation and support.
We built a working AI receptionist for an electrician in 48 hours, then wrote up what broke and what we fixed. Ours answers badboylabs.com right now: press the button in the corner and interrogate it yourself.
Make the decision with the facts.
Questions to work through
- After-hours answering: what rings out after 6pm and how to catch it
- AI receptionist for a Surrey business: what it answers, when it fails
- Answering service for accountants: January and the clients you lose
- Answering service for solicitors: the 1-3-1 before you sign a contract
- Live chat vs an AI receptionist: which one actually books the job?
- Missed-call text-back: does it actually work, and what to send
- Speed to lead for Surrey trades: the five-minute window, in your money
- Web design for dentists in Surrey: new-patient pages that book
- Don't Trust the Spec Sheet: Call Your Own AI Receptionist Before You Launch It
- Turn Cold Ad Traffic Into a Booked Demo With a "Hear It Now" AI Receptionist Ad
- Speed to Lead: Why the First Tradesperson to Reply Usually Wins the Job
- Google Ads for Podiatrists: How to Tell If the Spend Is Working Before You Renew
What does an AI receptionist do?
Does the demonstration book a real appointment?
Treat the demonstration as a test of the conversation and enquiry capture. A live booking capability requires an agreed diary integration, access and end-to-end testing. Ask exactly what the proposed setup will confirm.
Is AI better than a human answering service?
It depends on the calls. Routine enquiries with clear rules may suit automation. Complex judgement, distress or sensitive decisions need a person. A mixed setup can combine coverage with escalation.
What happens if it cannot help?
Agree the callback or transfer route, the information passed and what the caller is told. Test uncertainty, poor audio, unsupported requests and unavailable systems before accepting live enquiries.
What affects the cost?
Call volume, conversation length, languages, routing, integrations and ongoing review affect the scope. We size the missed-enquiry problem first, then propose setup and monthly management options.
Asked before booking. Answered straight.
Will customers hate talking to an AI?
Some prefer a human, and it hands those straight to you. But most people just want an answer at 8pm, not voicemail. An answered call beats a missed one every time.
What if it says something wrong?
It only works from your rules and your prices, and it hands over the moment it’s unsure. You can read every conversation. It never freelances.
My diary is chaos. Can it really book jobs?
Yes, that’s the point. It books into the calendar you already use, with the buffer rules you set. If your diary is the mess, we fix that as part of the build.