Web design for tradesmen that turns a search into a job.
Not a brochure with your van on it.
When a pipe bursts or the lights trip, the customer searches, rings the first two names they trust and books whoever answers. Here’s how the three ways to get your trade online compare, where each one loses you jobs, and which one fits a working tradesperson.
Web design for tradesmen means a website built to win local jobs: a page for each service and area customers search for, a phone number one tap away on a mobile, and every enquiry sent straight to the tradesperson’s phone.
Found for the jobs you want.
A page for each job you want more of, such as boiler repairs, rewires or roof repairs, and for each town you cover. That’s what someone types when they need you today.
One tap to ring you.
Click-to-call, an enquiry form and a WhatsApp button, all landing on your phone. A customer on a mobile can reach you in one tap, even from the van.
Know which pages bring work.
GA4, Google’s free visitor tracking, plus tracking on every call button and enquiry form. A plain-English report each month says which pages brought enquiries and what we’re changing next.
Three ways to get your trade online
Directories and a Facebook page
Checkatrade, MyBuilder, Bark and similar sites, plus a Facebook page, for a membership fee or a charge for each lead, depending on the site. Honest verdict: the fastest way to get work when you’re starting out, and the reviews carry weight with customers. Where it falls down: the customer sees you listed next to other trades, you pay again for every lead, and if you stop paying the work stops. You’re renting the customer, not building your own name.
A template site you build yourself
Wix, Squarespace or a builder bundled with your domain, for a monthly template fee and a few evenings. Honest verdict: cheap, quick and better than nothing if customers just need to check you’re real. Where it falls down: a single page about “quality workmanship” doesn’t match any search a customer makes, so Google rarely shows it, and nobody tells you whether it brought a single call.
A five-page trade site, built around your area and jobs
Five pages written around the jobs and towns you want, click-to-call, an enquiry form and WhatsApp to your phone, GA4 and enquiry tracking wired in, and a plain-English report every month. Live in seven days or it’s free, and you own the domain and the content. If you want it later, it connects to a 24/7 receptionist that answers when you’re up a ladder. This one is ours.
Our recommendation: If you’re booked solid on word of mouth for months ahead, don’t spend money on a website: claim your free Google Business Profile and fill it in properly. If you’re new and need work this month, start with a directory, because it sends leads while a site is still earning Google’s trust. If you want jobs from your own area to come straight to you, not shared with other trades and paid for one at a time, a five-page trade site is the one that keeps working when you stop paying for leads.
We start with a 30-minute call about the jobs you want more of, the towns you cover and what a typical job is worth to you. Then we check what customers in those towns search for and who Google shows them now, write five pages around those searches, wire in click-to-call, the enquiry form, WhatsApp and tracking, and put it live within seven days. You own the domain and the content from day one. Pricing follows your numbers, with a one-time setup fee plus a monthly fee for optimisation and support, agreed before we start.
JC Electrical in Beaconsfield launched local service pages and an enquiry system in September 2026. In a check on 30 September from Beaconsfield, it sat #2 in Google’s local results, the map listings above the websites, for “electrician beaconsfield”. That’s one dated check from one location, not a fixed rank everywhere, and Google Maps can show a different order. The site recorded 81 visits and 19 Google Search clicks from 1 to 28 September, its first weeks of tracking.
What is web design for tradesmen?
What should a tradesman’s website have?
Your phone number at the top of every page and tappable on a mobile. A page for each main job you do and each town you cover. Real photos of your work, your reviews, your accreditations, and an enquiry form that reaches your phone. Plus tracking, so you can see which pages bring calls.
Is Checkatrade better than having a website?
They do different jobs. A directory sends you leads you share with other trades and pay for while you’re a member. A website brings customers searching your area straight to you, and keeps working without a fee per lead. Many trades run both, then lean on the website once it’s bringing in calls.
How much does a website for a plumber or electrician cost?
A template builder costs a monthly fee plus your time. Agencies commonly quote a few thousand pounds for a small site. Before comparing quotes, work out what one job is worth to you and how many extra jobs a month the site needs to bring in to pay for itself. Ours is a one-time setup fee plus a monthly fee, agreed before we start, so you can judge it against that number.
How long does it take to get a trade website live?
Live in seven days or it’s free. To start, we need your business name, the jobs you do, the towns you cover and any reviews you already have. Photos of your work help, and phone photos are fine.
Do I need a website if I have a Facebook page?
Facebook shows you to people scrolling. Google shows you to people searching for a plumber or an electrician near them right now, which is the moment they book. A Facebook page rarely ranks for those searches. A website with a page per job and town is built to.
Asked before booking. Answered straight.
I’m too busy on jobs to deal with a website.
That’s the point of having it built for you. A 30-minute call, your services, your towns and some photos from your phone. We write the pages and set everything up. Your part after that is answering the enquiries.
Checkatrade already sends me work.
Then keep it while it pays. A site isn’t instead of that. It’s the customers who search your trade and town and never open a directory, and they come to you without a fee per lead.
I had a website once and it never got me a call.
Most trade sites are one page that matches no search, with no tracking, so nobody knew. This one has a page for each job and town and reports every month on taps to call and enquiries. If it isn’t bringing work, you’ll see it in the numbers.