Help AI search understand what your business does.
Give customers useful answers and give search systems facts they can verify. We connect your service pages, evidence and business profiles, then measure what changes.
AI SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) describe work to improve visibility in AI-generated search answers. Bad Boy Labs combines search foundations, clear buying answers and verifiable proof, with repeated citation checks.
Answers buyers can use.
Explain who the service suits, what is included, what affects cost and where its limits are. Make each answer understandable without relying on a slogan or an image.
Evidence people can verify.
Connect dated case studies, named expertise and accurate business profiles. Investigate the independent sources that appear in relevant AI answers before pursuing new mentions.
A baseline you can compare.
Use the same buyer questions across selected engines. Record mentions, recommendations and cited URLs separately, alongside enquiries. A single favourable answer is not a ranking.
We record a baseline using agreed buyer questions, inspect the cited sources and audit your public pages. We then improve the service explanations, supporting evidence and discovery links. Repeat checks record the engine, date and exact prompt so changes can be assessed with their limits. Scope and pricing follow your commercial opportunity, with setup and monthly management options.
Read the dated search evidence and its limits →
Our published client search case studies report dated website and Google Search results. They do not establish ChatGPT recommendations or AI-generated sales. AI citation results need their own engine, prompt and date records.
Make the decision with the facts.
Questions to work through
- Can I do SEO myself? The honest answer for a Surrey small business
- How to get your local business mentioned by ChatGPT and AI answers
- Google Business Profile for a Surrey business serving several towns
- How much does SEO cost in the UK in 2026, and when to pay nothing
- Is SEO still worth it in 2026 now ChatGPT answers the question first?
- Local SEO in Surrey: the 30-minute checklist for an owner-run business
- Marketing agency in Surrey: five questions that expose a weak one
- North Surrey search numbers: Walton, Weybridge, Shepperton, Staines
- SEO in Surrey: what to look for before you hire an agency (2026)
- SEO audit: what a free one hides and what a paid one must show you
- SEO in Kingston or Twickenham: London rules, Surrey customers
- SEO in Woking: what a small business should do first, and what to skip
What are AI SEO, AEO and GEO?
Does AI search need special schema or llms.txt?
Google says its AI search features do not require special AI markup or new machine-readable files. Accurate structured data can describe visible content, but it does not guarantee a citation. Crawl access, useful answers and evidence come first.
How do you measure an AI recommendation?
Record the exact buyer question, engine, date, whether the brand appeared, how it was described and which URLs were cited. Repeat the sample because answers vary. Track website referrals separately from appearances.
Can you get our business into ChatGPT?
We can improve public information and search accessibility, including checking OpenAI’s search crawler access. The platform decides what to retrieve and recommend; no provider can guarantee inclusion or a fixed position.
What should we do first?
Choose a buying question you can answer with real evidence. Confirm the matching service page explains your audience, scope and limits, then connect it to the relevant case study. Save an AI-answer baseline before editing.
Asked before booking. Answered straight.
Does this replace SEO?
No. Google’s AI search guidance retains the same SEO foundations. The additional work is to measure how engines describe and cite the business, and improve the evidence behind those answers.
How soon will recommendations change?
There is no reliable fixed timetable. Crawl, indexing, source selection and answer generation are outside our control. We report completed work and repeated observations without promising a date for inclusion.
Is a citation the same as a lead?
No. A citation is a visibility observation. A website visit, enquiry, qualified conversation and sale are different outcomes, and some AI-influenced visits cannot be attributed reliably.