4,897 visits in 90 days. A shop customers can find before they visit.
A specialist reptile and aquatics shop with live stock, local search content and reservation requests. Its website recorded 4,897 visits in the latest 90 days, including 3,742 from Google organic search.
Nick, Walk On The Wild Side, Ashford, Middlesex. Hear his account of the shop’s first website.
Checked 30 September 2026. GA4, 1 July to 28 September: 4,897 sessions in the total report and 3,742 google / organic sessions in the source report. Google Search Console Web property total: 2,943 clicks in the same 90 days. These are different measures, not numbers to add together.
Nick runs a specialist reptile and aquatics shop on Church Road. Before its first website, customers had to ask what was in stock by phone or message. The repeated questions interrupted the day, while people searching for a local shop had little to discover online.
- The shop’s first website, built around its customers and stock
- A live stock list, so customers can check availability before calling
- Local search content for Ashford, Middlesex, and surrounding towns
- Reservation requests that start the conversation before a customer travels
People can find the shop, check live stock and send a reservation request before travelling. In the 90 days to 28 September 2026, the website recorded 4,897 visits, including 3,742 from Google organic search. Google Search Console separately recorded 2,943 clicks. The site has been tracked since May 2026. In the video, Nick describes how the stock system changed the conversations he has with customers.
Visits are sessions, not unique people or sales. Search clicks and sessions use different measurement methods. Reservation requests need to be accepted and fulfilled before they become sales. We have not measured revenue or hours saved, and the current data does not establish a zero-traffic baseline before this build.
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