4,736 visits in 90 days. 80% from Google. No ads.
A specialist reptile and aquatics shop that had no website. The latest 90 days: 4,736 visits, 80% from Google, 1,595 clicks off search, 26 livestock reservations. No paid ads — search and the site.
Nick — Walk On The Wild Side, Ashford. 4,736 visits in 90 days. No ads.
GA4 last 90 days to 8 September 2026 (4,736 sessions, 3,787 organic search). No Paid Search or Paid Social in that window. Search Console 2 June–31 August. Netlify reservation forms to 31 August. First website the business ever had.
Nick runs a specialist reptile and aquatics shop on Church Road. No website. His phone rang all day with people asking what he had in stock, and every enquiry lived in Facebook Messenger. Local people searching for what he sells couldn’t find him.
- His first ever website — built around the shop, not a template
- A live stock list, so “what have you got in?” gets answered online
- Local SEO for Ashford and the surrounding towns
- Online reservations — check the site, reserve, walk in and collect
Month one was 1,500 visits and 39 enquiries. The latest window is bigger: 4,736 visits in 90 days, 80% organic from Google, 1,595 search clicks across June to August, and 26 livestock reservations taken on the site. No ads. Same shop, same first website, compounding because almost none of his nearby competitors publish anything worth ranking.
Visits are GA4 sessions, not unique people. The 80% is organic search only (3,787 of 4,736). There is no Paid Search or Paid Social in that GA window — this is SEO and the site, not a media spend. Reservations are form submissions, not till receipts.
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