A website for electricians that turns a local search into a call.
Not a page of accreditations and a phone number.
A customer with a tripped consumer unit searches their town, rings the first electrician whose page answers their question and books the job that day. Here’s how the three ways to get your electrical work online compare, where each one loses enquiries, and which one suits a working electrician.
A website for electricians is a site with a page for each service and area a customer searches for, such as an EV charger installation in a named town. It puts a call button on every page and sends each enquiry to the electrician.
A page for each job and town.
Consumer unit upgrades (the fuse box), rewires, EV chargers, testing and certificates each get a page of their own, and so does every town you cover. Those are the words someone types when the lights have gone and they want a name by tonight.
One tap to ring you.
Click-to-call, an enquiry form and a WhatsApp button, all reaching your phone. A customer on a mobile can ring you from the first screen, with no hunting for a number.
Know which pages bring the work.
Visitor tracking (GA4, Google’s free tool) counts visits, call-button taps and form sends. Each month a short report in plain English shows which pages brought calls and enquiries, and what we’re changing next.
Three ways to get electrical work online
Directories and lead sites
Checkatrade, MyBuilder, Bark and similar sites, for a membership fee or a charge per lead. Honest verdict: good for reviews and a steady trickle of work while you’re new. Where it falls down: other electricians see the same job, and the lead fee comes out whether or not you win it.
A template you build yourself
Wix, Squarespace or a builder bundled with your domain, for a monthly template fee and an evening or two. Honest verdict: cheap, and yours to edit. Where it falls down: a page of accreditations and a phone number matches none of the searches for a rewire in your town, and it can’t tell you which call came from it.
A five-page site built around your work and towns
Five pages written around the work and towns you want, click-to-call, an enquiry form and WhatsApp to your phone, tracking wired in and a plain-English report every month. Live in seven days or it’s free, and you own the domain and the content. Where it falls down: it only brings work if you answer what it sends, and a new site takes time to earn Google’s trust. This one is ours.
Our recommendation: If you’re full on referrals for the next few months, don’t spend on a site yet: claim your free Google Business Profile and ask past customers for reviews. If you need work now, a directory sends leads while a site earns Google’s trust. If you want local customers to find you and ring you directly, a five-page site is the one that keeps paying after you stop buying leads. Skip it if you can’t answer enquiries within the day.
Step one is a 30-minute call about the work you want more of, the towns you cover and what a typical job is worth. Then we check what people in those towns search for and who Google shows first, write five pages around those searches, wire in click-to-call, the enquiry form, WhatsApp and tracking, and go live within seven days. You own the domain and the content from day one. Pricing follows your numbers, with a one-time setup fee plus a monthly fee, agreed before we start.
JC Electrical in Beaconsfield, Buckinghamshire is an electrician, so this is the closest result we have for your trade. Its site connects local service pages to an enquiry form that alerts the owner. On 30 September it sat #2 in Google’s local results for “electrician beaconsfield”, from one location on one day. That is one dated check, not a fixed rank, and Google Maps can show a different order. Its first weeks of tracking recorded 81 visits and 19 Google Search clicks. The response-time gain and the booked-job total have not been verified yet.
What is a website for electricians?
What should I pay for a website as an electrician?
Work out what one rewire or consumer unit job is worth to you first. A template costs a monthly fee plus your evenings, and an agency can quote a few thousand pounds for a small site. Then count how many extra jobs a month the site has to win to pay for itself. Ours is a one-time setup fee plus a monthly fee, agreed before we start.
Do I still need a Google Business Profile if I have a website?
Yes. The map results at the top of a local search come from your Google Business Profile, not your website, so both need filling in. The website explains your work, and the profile gets you into the map listings.
Which jobs should each page be about?
The jobs you want more of, not everything you’ve ever done. A rewire, a consumer unit upgrade and an EV charger each need their own page, with the town beside them. Keep the rest on one services page, so the page a customer lands on matches what they typed.
Do I need photos of my work?
Photos help, but they aren’t essential. Phone photos of real jobs are fine, and they carry more weight with customers than stock images. We can start with your business name, your jobs, your towns and any reviews you already have.
How do I know whether it’s working?
The monthly report counts visits, call taps and enquiries, and says which page each came from. Judge it over months, not days. One search result is a snapshot rather than a fixed position, and an enquiry is not the same as a booked job.
Asked before booking. Answered straight.
I’m up a ladder all day.
Then you don’t need to write anything. A 30-minute call, your work, your towns and some phone photos. We build it, and your part is answering the enquiries.
I get all my work from referrals.
Then a website adds little, and we’d say so. Keep the referrals, and claim your free Google Business Profile so the few people who look you up find your number and reviews.
My last website never rang.
Most electrician sites are one page with no tracking, so nobody could tell whether it worked. This one has a page for each job and town, and every month you see which pages brought calls and enquiries.