Empty diary to 8 patients. Page one. No ads.
A brand-new podiatry clinic. First stranger through the door in 8 days. By mid-September, 8 patients booked, and “podiatrist shepperton” sits on page one. No paid ads — search and the site.
Patients: Cliniko, pulled 15 September 2026 — 8 unique people with a booked appointment. Ranking: Search Console 10 August–6 September, average position 3.7 on “podiatrist shepperton”. GA4 in the same windows shows Direct, Organic Search and Referral — no Paid Search or Paid Social.
Aaron opened a new clinic in Shepperton. New room, new equipment, no patients, no website — invisible on Google, with an empty diary and rent to pay.
- A five-page clinic site, live within days
- Online booking wired into his clinic diary — appointments land in Cliniko, not an inbox
- Weekend opening hours front and centre — most local competitors can’t match them
- Google Business Profile with 20 service areas across the catchment
The site went live on 7 July. On 15 July a stranger found it, got in touch, and became patient number one. Eight days. By 15 September Cliniko shows 8 unique patients with a booked appointment, including a nail surgery. “podiatrist shepperton” sat at average position 3.7 — page one. No ads.
Eight booked patients, not the 14 contacts sitting in Cliniko. Position 3.7 is on 16 impressions, so treat it as a ranking, not a traffic flood. Cliniko records 0 online bookings — the first patients came through the site and the phone, not the widget filling the diary on its own. No Paid Search or Paid Social in the measured windows.
Opening a clinic, or running one with an empty diary?
Book a call. Thirty minutes. We’ll ask how the work moves, where it stalls, and whether there’s a system worth building. If there isn’t, we’ll tell you before you spend anything.