120 people pay for a tool that’s free.
Our own design tool. Anyone can make a stencil free, right now, no signup. Around 120 people liked it enough to pay for the pro features.
Live paying-customer count, from the billing system.
People who need a stencil — crafters, sign-makers, teachers — either fight a full design suite or upload their image to a sketchy converter covered in ads.
- A stencil maker that runs in the browser — upload, adjust, download
- Free core tool, paid pro features — the free tier is the marketing
- The whole funnel: product, payments, support, SEO
The free tool brings the traffic; the pro features convert a slice of it. Around 120 people currently pay for it. Small, real, and it compounds — the same free-tool-to-paid ladder we’d build for a client with a niche audience.
This is a small product and we’re not pretending otherwise. What it proves is the full loop: we can build a thing, get it found, and get strangers to pay for it — repeatedly.
Got a niche audience and no product in front of it?
Book a call. Thirty minutes. We’ll ask how the work moves, where it stalls, and whether there’s a system worth building. If there isn’t, we’ll tell you before you spend anything.